Connect with us

Hi, what are you looking for?

Capital Business
Capital Business

Features

Facebook aims for video-loving teenagers with new app

Facebook’s new iPhone app allows users to make video clips to describe likes, peeves, dance styles, and other aspects of their character, but only for users 21 or younger © AFP/File / Kimhiro Hoshino

San Francisco, United States, Aug 20 – Facebook took direct aim at video-loving adolescents, and Snapchat, with the release of a new iPhone app that allows teens to watch clips about the lives of their classmates.

The app, called Lifestage, was released with no fanfare, and is available for anyone to download on iPhone, although seeing profiles of other users is reserved for those 21 years of age or younger.

The social network allows users to make video clips to describe likes, peeves, dance styles, and other aspects of their character.

Those clips are woven together to serve as public profiles that can be viewed by other Lifestage members, provided they are young enough.

A tool in the app lets users block and report older folks.

“Lifestage makes it easy and fun to share a visual profile of who you are with your school network,” the app’s iTunes store description says.

Once enough students at any given school are on the app, it becomes “unlocked.”

“Once your school is unlocked, you can access the profiles of others in your school community (and all over!) so you can get to know people better in your school and nearby schools,” the description said.

Lifestage users are invited to share video snippets whenever they wish.

The app comes as a challenge to Snapchat, the vanishing message service that became a hit with teenagers and which lets members share pictures and video clips.

Advertisement. Scroll to continue reading.

Lifestage was seen by some as an effort by Facebook to stay connected to young internet users disinclined to take part in the leading social network.

Facebook did not return an AFP request for comment.

Earlier this month, Instagram put its own spin on a key Snapchat feature by letting users post “Stories” that eventually vanish from the Facebook-owned photo-and video-sharing app.

Instagram Stories encourages people to share ephemeral collages of everyday moments on the app which has built a reputation for allowing people to post highlights from their lives or artistic works.

Click to comment
Advertisement

More on Capital Business

Executive Lifestyle

NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight...

Ask Kirubi

NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any...

Ask Kirubi

NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead...

Ask Kirubi

It is without a doubt that the COVID-19 pandemic has caught the whole world by surprise. Although its full impact is yet to be...

Headlines

NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March...

Kenya

NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety...

Coronavirus

NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of...

Coronavirus

NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the...