NAIROBI, Kenya, Jun 16 – Keyara Organics, one of Kenya’s proudly ‘Made in Africa’ brands that is retailing regionally and globally, has officially been launched with the announcement of an expansion of the product line.
The new products, body butters, body balms and hair food, were introduced to the already expansive product portfolio by Keyara founder Terryanne Chebet.
“As Keyara grows it’s footprint across the personal care segment, we hope to make a mark on the bright spot that is the globally growing natural products market,” she said.
The company offers a range of natural products formulated using the purest and premium oils, butters and scents. Within the range include Shea Butter from Northern Uganda, Cocoa Butter from Ghana, Coconut Oil from Kenya, Marula Oil from South Africa and Kenya, Argan oil from Morocco and many authentic African botanicals.
According to Chebet, “It is time the world begins to see the other side of Africa. Some of the world’s most luxurious skincare brands source their premium oils from Africa, but we, Africans, are left to only export raw materials and rarely benefit from the opportunities in value addition.”
She challenged local companies, especially those manufacturing plastics, to put measures in place that would make them more attractive to small businesses.
She used the event, which was attended by Kiprono Kittony, Chairman Kenya National Chamber of Commerce and Industry, Phylis Wakiaga, CEO, Kenya Association of Manufacturers, and Eva Muraya, to dare African entrepreneurs to challenge the status quo and create unapologetic African brands that will compete globally.
“I also challenge African consumers to believe in our own quality African products, because we do have some incredible “Made in Africa” brands formulated using Africa’s best, and topped off with the pride and luxury of Africa,” she concluded.