NAIROBI, Kenya, Jun 23 – Following the success of Africa’s biggest e-commerce platform, Jumia Africa Internet Group has changed its name to Jumia.
Accordingly, the company rebranded its affiliate companies making them accessible on the Jumia portal.
Jovago, its online hotel booking platform going forward becomes Jumia Travel while its food delivery company Hellofood is now Jumia Food.
On the other hand, its community market place portal Kaymu is now Jumia Market while its real estate online company Lamudi becomes Jumia House.
Additionally, the company’s logistics services AIG X will take on a new identity as Jumia Services.
Jumia founders and Co-CEOs Sacha Poignonnec and Jeremy Hodara say the move will offer greater opportunities to sellers and buyers while addressing the needs and expectations of customers on quality, convenience and trust.
“We founded our companies with a very strong belief: Internet can improve people’s lives across the globe. Uniting all services allows us to better help our customers fulfill their daily aspirations. This is all possible because people connect to our platform to access those services and products in an environment that we have designed for them, addressing their needs and expectations on quality, choice, price, trust and convenience,” they said in a joint statement.
Launched in 2012 with funding by international company, Rocket Internet, Jumia would go on to mimic global market place Amazon, only that its concentration is on the African continent.
After its first stop in Nigeria, the company went on to establish warehouses around the continent and is now in 10 other countries which include Kenya, Ghana, Egypt and Morocco among others.