NAIROBI, Kenya, May 26 – Nakumatt Holdings has opened its 61st branch in Nairobi.
The opening of Nakumatt Kitisuru, located at the new Kitisuru Place shopping complex, comes hot on the heels of last week’s opening of Nakumatt Emali, the retailer’s 60th branch along the busy Nairobi-Mombasa Highway.
Covering a shopping floor area of more than 10,000square feet, Nakumatt Kitisuru will operate as a fully-fledged supermarket providing world-class formal retail services.
The new Nakumatt Kitisuru, comes on stream as the retailer’s 24th Branch in Nairobi County, while the opening of Nakumatt Emali in Makueni County last week now pushes Nakumatt’s County presence to 17, further enhancing its commitment to pursue a nationwide expansion programme.
The opening of the two stores (Nakumatt Emali and Nakumatt Kitisuru) have also served to push up Nakumatt’s local staffing force to more than 7,000 team members, making the retailer one of the top three formal employers in Kenya.
Speaking at the opening of the new Nakumatt Kitisuru, Nakumatt Holdings Regional Operations and Strategy Director Thiagarajan Ramamurthy confirmed that the firm’s expansion strategies are solidly on course.
The retailer, he added, is also undertaking a strategic customer experience enhancement programme to further raise the bar on formal retailing in Kenya and the East African region.
While acknowledging the growing competitiveness in the local formal retail scene, Ramamurthy disclosed that Nakumatt has been polishing its business and marketing strategies.
According to Nakumatt’s internal estimates, the local formal retail penetration rate currently stands at about 18 per cent, providing for a wide serviceable market by local and international players alike.
“We have an army of loyal shoppers, formidable force of diligent staffers, dedicated suppliers and committed partners willing to walk the talk with us and we believe that gives us an edge. That is why our footprint is growing by the way,” he noted.
The opening of Nakumatt Kitisuru, will enhance retail services in the booming Nairobi West Sub County area which is also serviced by Nakumatt Westgate, Nakumatt Village and the round the clock Nakumatt Highridge branches.