, NAIROBI, Kenya, Apr 13 – Vivo Energy, the Shell licensee, has partnered yet again with Innscor Kenya to launch services on Mbagathi Road near Kenyatta Market.
The two companies have launched Innscor’s Chicken Inn and re-branded the Shell petrol station in a bid to offer convenience to their customers.
According to Vivo Energy’s CEO Polycarp Igathe, the launch follows similar moves by the two companies to drive their sales through the provision of diverse products and services at a go.
“Consumers are telling us that when they fuel, they want to do other things such as buy meals. Hence, together with our partners, we are putting in a lot of money to put in quick service restaurants across all our stations countrywide,” Igathe said.
According to Igathe, the move is in accordance to its mission to also be known as a food company.
“We have always been known as a fuel company. We want to extend that narrative and become known as a food company too.”
Last year, the two companies launched East Africa’s first drive through on Ngong Road.
Earlier this year, the two companies partnered to establish three more establishments similar to the newly launched one.
“We are very happy with the business environment and the response so far. Our hope is therefore to diversify in a bid to win more customers.”
The dealer of the Kenyatta Market Shell outlet Kevin Aruasa speaking about the launch said the move would see the business into greater heights.
He explained that by diversification, the two companies would be able to grow the synergy that would allow the business to prosper unlike if the business stood individually.