Connect with us

Hi, what are you looking for?

Capital Business
Capital Business
Board CEO Ezekiel Mutua said gambling like drinking is a vice and they therefore had a responsibility to limit the exposure of vulnerable minds to their "glamourisation" by restricting their on-air promotion to times outside the 5am to 10pm watershed/FILE

Kenya

Sports betting ads should air off-watershed – Film Board

Board CEO Ezekiel Mutua said gambling like drinking is a vice and they therefore had a responsibility to limit the exposure of vulnerable minds to their "glamourisation" by restricting their on-air promotion to times outside the 5am to 10pm watershed/FILE

Board CEO Ezekiel Mutua said gambling like drinking is a vice and they therefore had a responsibility to limit the exposure of vulnerable minds to their “glamourisation” by restricting their on-air promotion to times outside the 5am to 10pm watershed/FILE

NAIROBI, Kenya, Apr 19 – In an effort to rein in the mobile sports betting craze that has gripped the country, the moral policing Kenya Film Classification Board on Tuesday said the same rules that regulate the advertising of alcoholic beverages would apply to those promoting gambling.

Board CEO Ezekiel Mutua said gambling like drinking is a vice and they therefore had a responsibility to limit the exposure of vulnerable minds to their “glamourisation” by restricting their on-air promotion to times outside the 5am to 10pm watershed.

“The likelihood of misleading the youth and children to think that you can get rich quick, you can use shortcuts, you just bet one day and you know, you’re there (is high),” Mutua said.

He said the ads already airing however – having been cleared by the Board – would be allowed to retain their time slots for the contractual period agreed on with broadcasters.

Government sponsored lotteries are exempt and free to advertise between the hours of 5am and 10pm but the off-watershed regulation applies to product promotions that encourage you to subscribe as many times as possible for a chance to win either a house, car or trip abroad. “As long as you’re getting a betting and control number.”

In January Interior Cabinet Secretary Joseph Nkaissery appointed Anthony Kimani Kung’u as the Betting Control and Licensing Board Chairman at a time when Kenya is witnessing an explosion in the mobile phone sports betting arena with firms such as Betin, Betyetu, Betway, SportPesa and mCheza entering the market.

Click to comment
Advertisement

More on Capital Business

Executive Lifestyle

NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight...

Ask Kirubi

NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any...

Ask Kirubi

NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead...

Ask Kirubi

It is without a doubt that the COVID-19 pandemic has caught the whole world by surprise. Although its full impact is yet to be...

Headlines

NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March...

Kenya

NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety...

Coronavirus

NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of...

Coronavirus

NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the...