, NAIROBI, Kenya, Apr 25 – Kenya Breweries beer brand, Pilsner, has launched a national consumer promotion dubbed “Shikilia Nganya na Pilsner” that will see hundreds of consumers win prizes worth millions of shillings daily and weekly.
This will include a grand prize of a brand new Isuzu 29-seater Nganya.
“Nganya” is a slang word for public service commuter mini-buses popularly referred to as matatus.
Winners of the weekly prizes will walk away with home theatres, airtime, T-shirts, caps, key holders and smartphones among others.
“The Shikilia Nganya na Pilsner campaign is about rewarding our loyal consumers by offering them exciting prizes and rewards. This is what Pilsner is made of – boldness and a can-do demeanour that is in the hearts of Kenyans,” said Truphena Malaki, KBL Senior Brand Manager for Pilsner.
Malaki says “Shikilia Nganya na Pilsner” campaign reflects a movement being created by a new generation of Kenyans who are fuelling a progressive new spirit of enterprise.
“The idea to offer a matatu as the grand prize borrows from Kenya’s matatu culture known for its innovativeness, creativity and above all a never-say-die attitude that has contributed to Kenya’s entrepreneurial spirit,” she added.
Besides creating employment for millions of youth people, the matatu industry has provided a platform for artists who develop graffiti and various paint work for nganyas as well as for musicians and DJs whose music mixes are played to commuters.
The 10-week promotion will include a series of in-bar activations, allowing consumers to win exciting merchandise.