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Twitter an awkward child as it turns 10

While Facebook has evolved with new features, Twitter has changed little since it began, according to Kerner.

“In order to reignite engagement, they would have to make profound changes to what they do,” he said.

“The problem is, you can’t make a make a massive change without a massive risk.”

Some say Twitter has become a victim of its own success – it has become so cluttered with information that it becomes hard to navigate.

“Twitter is still incredibly relevant when it comes to major cultural events, major news events, the kinds of things people are discussing around the world,” said Debra Aho Williamson of eMarketer.

“But anyone who follows just a couple of hundred people can easily be overwhelmed by the amount of information. It becomes work rather than fun.”

Dorsey currently is managing two firms, Twitter and mobile payments startup Square – both multibillion dollar companies struggling to achieve profitability.

Dorsey said Twitter priorities for this year include making it more intuitive to use; live-streaming video, and making it safer for people to freely express themselves on the platform.

Twitter recently revamped its timeline, allowing the “best” tweets to rise to the top, despite warnings of a revolt from members loyal to the real-time flow of the messaging platform.

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“If you look at the 10 years as a whole, you will see that Twitter really has revolutionized the way we communicate,” Akhtar said.

“To me, it is a utility like electricity or the phone – it is really part of everyday life.”

by Glenn Chapman

Pages: 1 2

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