Nairobi, Kenya, Mar 9 – Nakumatt Holdings has stepped up its business development ante, with the launch of its first dedicated active sports gear departmental store.
The 6,000 square foot Sports Planet located at the Westgate Shopping Mall will stock a wide variety of sports gear and apparel featuring some of the leading global brands.
The launch of the Sh100 million Sports Planet marks the start of a product diversification strategy for Nakumatt, as it seeks to enhance its market reach in the Sports retailing sector.
The diversification strategy follows the recent launch of private brands (Nakumatt Blue Label, Nakumatt Select) and stand-alone footwear (Clarks & Skechers), toys (Kids & Co) and multimedia (Planet Media Cinema) stores.
The Sports Planet store will also feature an in store golf simulator machine to be manned by local Golf Pro.
Speaking at the launch of the Sports Planet, store, Nakumatt Holdings Business Development Lead, Neel Shah confirmed that plans are at an advanced stage to rollout similar concept stores at other locations in Kenya and the wider East Africa region.
“Sports Planet stores will be the home of quality leading global brands and is part of Nakumatt’s overall commitment to deepen formal retailing in this region,” Neel explained, adding that “from the in store golf simulator to the widest range of sports gear and accessories, we shall be seeking to meet the needs of the discerning customers seeking to enrich their active lifestyles.”
Globally, in store golf simulator machines are gaining prominence as technological solutions designed to assist golfers purchase golfing clubs and related accessories that perfectly fit their swing. The provision of such a machine, is part of the new Sports Planet business strategy to provide cutting edge customer service and product knowledge assistance.
Customers will choose from a variety of sporting gear including treadmills, gym equipment, weights, gym accessories for home and commercial use. Sports Planet, will also stock a wide variety of sportswear and related accessories for mainstream sports activities such as, swimming, tennis, badminton, squash, hockey, cricket, rugby, football and golf.
Strategically, Sports Planet has secured local brand licenses to resell sports gear and equipment marketed under the Proform, NordicTrack, FreeMotion, Puma, Adidas and Nike brands. The store will also stock a variety of Arena, Babolat, Head, Grays, Gilbert, Mitre and Callaway Golf products among others.