Connect with us

Hi, what are you looking for?

Capital Business
Capital Business
The exit from the European Union grants the United Kingdom the ability to purchase its flowers directly from flower farms across the globe at affordable and negotiated prices, thus bypassing the auctions/FILE

Kenya

Kenya reaps from Europe flower sales this Valentine’s

Kenya Flower Council  chief executive Jane Ngige says the sector is confident of making 30 percent of its sales this year, on Valentine's Day only/XINHUA-File

Kenya Flower Council chief executive Jane Ngige says the sector is confident of making 30 percent of its sales this year, on Valentine’s Day only/XINHUA-File

NAIROBI, Kenya, Feb 10 – For every 10 flower stems that will be sold in Europe on Valentine’s Day this Sunday, three will be from Kenya.

Giving an update of the flower sector in the country on Wednesday, Kenya Flower Council (KFC) chief executive Jane Ngige says things looks upbeat and the sector is confident of making 30 percent of its sales this year, on Valentine’s Day alone.

“By today or tomorrow the orders which are mostly for export will have arrived in their destinations. Locally, we also expect higher volumes despite the Valentine’s date coming on a weekend and Sunday for that matter,” Ngige says.

“Though there are no local statistics, the domestic flower business is doing extremely well as the campaign to promote a local culture for flowers continues to be amplified leading to a rise in local consumption of flowers,” she added.

At the moment, she says, Kenya is commanding a market share of 38 percent in the EU, making it the third largest exporter of cut flowers in the world.

Approximately 50 percent of exported flowers are sold through the Dutch auctions especially in Holland, although direct sales are growing. In the United Kingdom, supermarkets are the main retail outlets.

She says Kenyan flowers remain a preference to many, mainly for being long lasting attributed to growing under good sunny climate, which enables high-quality blossoms to be grown throughout the year.

“There are four places in the world where you can grow flowers well and Kenya happens to be one of them. Our flowers are known for being long lasting,” she says.

In total, Kenya has over 60 destinations which will be enjoying her quality flowers which include Japan, Russia and USA among others.

Over 25percent of exported flowers are delivered directly to these destinations, providing an opportunity for value addition at source through sleeving, labelling and bouquet production.

The main production areas remain around Lake Naivasha, Mt. Kenya, Nairobi, Thika, Kiambu, Athi River, Kitale, Nakuru, Kericho, Nyandarua, Trans Nzoia, Uasin Gishu and Eastern Kenya.

Advertisement. Scroll to continue reading.
Click to comment
Advertisement

More on Capital Business

Executive Lifestyle

NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight...

Ask Kirubi

NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any...

Ask Kirubi

NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead...

Ask Kirubi

It is without a doubt that the COVID-19 pandemic has caught the whole world by surprise. Although its full impact is yet to be...

Headlines

NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March...

Kenya

NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety...

Coronavirus

NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of...

Coronavirus

NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the...