The outgoing MD has been at the helm of KTB for slightly over six years and has served two full terms.
Making the announcement, Tourism Cabinet Secretary Najib Balala said Mbithi will remain in the acting position until a competitive recruitment exercise is completed by the board.
“We will fast track all the administrative and policy issues that we have at hand to enable us strengthen the performance of all the institutions that are under our ministry,’ Balala said, ” I thank Ndegwa for the diligent service he has offered the government during his two term period in office.”
He encouraged qualified Kenyans who believe they are innovative marketers to apply for the position of MD, Kenya Tourism Board, alongside other government agencies in his ministry that have fallen or will be falling vacant soon.
The CS announced that the new appointment is part of new changes in the sector adding that all CEOs of the agencies within the ministry who have served their two terms should prepare for smooth hand-over to senior managers.
“I want to assure the tourism sector players of the commitment of the ministry to support all the institutions that are part of the implementation processes for a successful recovery of the sector,” he said.
Balala says the change is part of transformation of the tourism sector which he says can only be achieved through change and not business as usual.
The ministry plans to provide an opportunity for the boards to carry out a transparent process that will see the recruitment of new CEOs in a free and fair competitive process.
Balala was re-assigned duties of Tourism Minister late last year.