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TED Radio Hour

TED Radio Hour: Brand Over Brain

TED-HOUR-brand_over_brainBrands help us assign value to almost everything we buy. But is there a way to know the difference between real and created value? In this episode, TED speakers explore the seductive power of brands.

1. Morgan Spurlock: A Movie About Product Placement — Paid For By Product Placement?
[ted src=”http://www.npr.org/player/embed/308752288/310794496″]
2. Paul Bloom: Why Do We Like What We Like?
[ted src=”http://www.npr.org/player/embed/308755710/310794644″]
3. Joseph Pine: Is Authenticity Real?
[ted src=”http://www.npr.org/player/embed/308754264/310795108″]
4. Rory Sutherland: What’s The Difference Between Real And Perceived Value?

[ted src=”http://www.npr.org/player/embed/308756512/310796142″]

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