NAIROBI, Kenya, Dec 24 – A creative print advertising article, placed by motor dealer,DT Dobie and Volkswagen Kenya, on the local media caused quite a stir as audiences soaked in, what appeared to be a misplaced Easter goodwill message, on Christmas Eve.
The Volkswagen Passat advert, conceptualized and developed by integrated marketing communications firm,Ogilvy & Mather Africa, appeared to wish readers a “happy Easter”, three months ahead of schedule.
However, on closer scrutiny, many readers successfully managed to decipher the smart message calling on potential VW Passat owners to; ‘See what’s coming long before it arrives’.
Speaking when he confirmed the accuracy of the Advert, Ogilvy & Mather Africa, Regional Managing Director, Mathieu Plassad, explained that the creative output, had been inspired by the need to create an attention grabbing message, centred on consumer anticipation over the festive season.
“We are glad the Advert has received very warm reception among the target audience, as part of the efforts to market the new VW Passat with Side Assist Technology,” he confirmed, adding, “at first glance the ad, appeared misplaced but on a keen glance, the readers managed to appreciate the message.”
Ogilvy & Mather Africa, the locally headquartered continental integrated marketing communications agency, is a 360 degrees communications agency, which boasts of a footprint in 27 countries in sub-Saharan Africa. Its work in advertising, public relations and digital, has gained recognition for the quality and impact of its campaigns.
Just a month ago, Ogilvy & Mather Africa, scooped the agency of the Year award at the Marketing Society of Kenya Warrior Awards, during the society’s annual gala dinner. Last year, Ogilvy & Mather Africa was been named as the network agency of the year at the African Cristal Festival 2014 held in Marrakech, Morocco.
Ogilvy & Mather Africa has also been awarded the Financial Mail Ad Focus Network Agency of the Year recognition every year since the awards’ inception in 2009.