Connect with us

Hi, what are you looking for?

Capital Business
Capital Business


CapitalFM website tops Twitter conversation in 2015

Capital twitter convo

CapitalFM’s news and entertainment website drove half of Twitter conversations for exclusive Kenyan online media outlets. The website received more mentions than Niaje, Ghafla and Mpasho combined in 2015 according to a report compiled by social media monitoring company iStats.

The report is a measure of brand conversations with the aim of outlining the most talked about brands on twitter in Kenya and the most visible brands in Kenya on twitter.

The report, calculated on an algorithm comprising number of mentions, placed CapitalFM (radio and website) as the fifth most mentioned brand in the month of November behind NTV, Citizen TV, KTN and Safaricom.

In the radio category, Ghetto Radio received more mentions than Nation FM, Capital FM and HomeBoyz in the month of November to claim fourth position.

The report is compiled from data based on 1,044,234 tweets spanning across 136 brands. iStats checked unique users, volume of mentions, average following and sentiment.

The top brands with positive sentiments, excluding media, were Durex, Weetabix, KFC, Tusker, Village Market, Carlsberg, Java, Heineken, Jameson and Garden City mall.

In the banking sector, a third of twitter conversations were about KCB followed by Equity, Co-op and Chase Bank.

Samsung lost ground to Infinix and Tecno after leading for the first seven months in 2015.

Advertisement. Scroll to continue reading.
Click to comment

More on Capital Business

Executive Lifestyle

NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight...

Ask Kirubi

NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any...

Ask Kirubi

NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead...

Ask Kirubi

It is without a doubt that the COVID-19 pandemic has caught the whole world by surprise. Although its full impact is yet to be...


NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March...


NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety...


NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of...


NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the...