Din-Kariuki was appointed alongside Kenya Airways Marketing Director Chris Diaz and Africa Practice Director Richard Kiplagat.
“I’m delighted to play a part in transforming and reshaping the narratives and conversations that we have about Africa, which are currently extremely limited in scope. We need to tell the many important stories about the continent that thus far have been left untold,” said Din-Kariuki.
“Africa has the youngest population in the world, and I am particularly interested in engaging and empowering young Africans through this project; their voices and contributions are vital,” she added.
The board is chaired by veteran South African marketing strategist Thebe Ikalafeng.
Other board members include Professor Richard Mkandawire from Malawi, Dr. Jacqueline Chimhanzi from Zimbabwe and Omar Ben Yedder from Tunisia.
Brand Africa is an independent non-profit organisation created to forge a positive image of Africa, highlight its cultural diversity and inspire its economic competitiveness.
The initiative aims to build a favourable environment for investment, tourism, and active citizenship.
Some of its initiatives include the Brand Africa Forum, a gathering of influential thought leaders from politics, business and civil society, the Brand Africa Roundtable, a series of meetings that focus on regional opportunities or issues and the Brand Africa 100TM that values, ranks and celebrates leading indigenous and non-indigenous brands on the continent. The rankings are published annually in partnership with African Business Magazine and Brand Africa Partners.
This year, Gina Din-Kariuki was listed as one of Africa’s 100 most influential people by the New African magazine, and named the East African Business Woman of the Year at CNBC’s All Africa Business Leaders Awards (AABLA).