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Chappatte adds that the initiative is part of Jumia’s strategy to reach more customers outside of Nairobi, where the demand for product variety and affordable pricing is very high/FILE

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Jumia aims to triple sales in Black Friday sale

Jumia black friday

Jumia Online sales are expected to triple those of last year as Jumia Kenya gears to double its bargains for its second edition of Black Friday. scheduled for 27th – 30th of this month. If the prediction is true, it will be the biggest Black Friday in the history of Kenya.

With only a week remaining before the shopping weekend, leading brands selling on the Jumia online marketplace have moved to cut prices and offer massive discounts of up to 90 percent on products besides optimizing their online shops layout as Jumia bets on its countrywide delivery network, numerous pick-up points and pay on delivery service to offer customers a seamless experience.

“It’s all systems go! We have sealed the most amazing deals for you. The only part remaining is for you to be online from the 27th making a second check every second and you can go home smiling,” said Parinaz Firozi, MD, Jumia Kenya said,

In 2014, Jumia Kenya increased sales by 900 percent and largely attributed the success to the year’s Black Friday. However, Firozi notes that consumer confidence and preference for online shopping has grown tremendously in the last months but points out that a lot remains to be done to boost e-commerce in Kenya from lowering the costs of data to increasing broadband and high speed internet connections in rural areas.

“You will notice that most people shop online while at work where internet connections are more stable and advanced than at home.”

Last year’s Black Friday showed great interest in digital products such as flat screen TV’s, electronics, ventilation systems and Fashion items. This year Jumia will offer great deals on cosmetics, home appliances and even children toys.

An hourly updated sneak peak of the deals on offer will be available on the Jumia website and on the company’s social media accounts several days before Black Friday.

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