, NAIROBI, Kenya, Oct 10 – For the first time in East Africa, Vivo Energy Kenya- Shell’s licensee- and Innscor Kenya have partnered to introduce Shell’s first drive through concept.
Customers driving along Ngong’ Road will therefore be able to buy food from Innscor’s Chicken Inn outlet from the comfort of their cars.
Polycarp Igathe, the Managing Director of Vivo Energy said that the partnership was in a bid to offer speedy and convenient services to the company’s customers.
“This partnership is Shell’s and Innscor’s way of showing our customers that we care for them and we are mindful of their time. We want to offer them timely and convenient services,” Igathe said.
Shell is already a big brand with over one hundred and fifty petrol stations in the country. The move will therefore solidify and diversify its services.
Innscor Kenya, the company behind brands such as Chicken Inn, Pizza Inn and Baker’s Inn, will similarly benefit from the partnership. This is mainly because of the demographic being targeted by the partnership.
“This area boasts of a wide middle class that enjoys good food. Our presence and our partnership with Shell will therefore enable us to serve more customers and tap into their different needs,” said Ian Heynike, the Managing Director of Innscor Kenya Limited.
But will the presence of Nakumatt Junction, a store with plenty of eateries present stiff competition to the new establishment?
“No. Nakumatt Junction is in the business of lifestyle. Our establishment rather targets people on the go, meaning these are two different kinds of services,” Igathe answered.
The drive through is already making an impact in the economy. For starters, the outlet has already employed 75 people hence creating jobs.
“We have also introduced a new concept in the market, hence contributing to the development of the country,” said Igathe.
Igathe further explained that the decision to diversify its business and tap into the drive through concept was informed by the turn the oil business is making.
“If we factor in inflation and the kind of policies the regulator has put, most oil companies can only break even. Making profits has become harder by the day due to the business environment, hence our decision to tap into this business,” said Igathe.
Shell is for that reason optimistic that the partnership will be successful.
“Following the expected success, customers should expect more partnerships between Vivo Energy and Innscor Kenya,” Heynike said.
In a bid to promote the establish, Shell will be announcing a promotion that will see every customer buying fuel worth Sh2,000 and beyond get a 2-piecer meal.
“We therefore urge our customers to expect more from Vivo Energy and Innscor Kenya,” Igathe concluded.