NAIROBI, Kenya Oct 22 – Regional retailer, Nakumatt Holdings, has announced a positive uptake for its recently deployed social causes fundraising option, on the firm’s retail technology platform.
The firm has opened up its Loyalty Card programme featuring more than one million loyal shoppers, as a fundraising tool.
For the second year running, Nakumatt in conjunction with Faraja Cancer Support Trust have partnered to mobilise funds and raise awareness for cancer treatment and provide access to life-saving cancer screenings.
Nakumatt Shoppers will now have an opportunity to redeem and donate, their Smart Points, to specific worthy causes. Besides Smart Point redemption, Nakumatt has also added a convenient- donate-at the till feature, for customers wishing to top up, or make their donations, as they pay for their shopping.
The ongoing fundraising initiative, affords Nakumatt customers an opportunity to redeem and donate their accrued loyalty points at the rate of Sh2 per point in support of cancer awareness and management programmes run by the Faraja Cancer Support Trust.
Nakumatt Holdings, Regional Strategy and Operations Director, Thiagarajan Ramamurthy, said the program, has so far raised more than Sh5 million indicating a positive uptake by the retailer’s customers, suppliers and partners.
“On this specific initiative, we are targeting a more than Sh12 million collection throughout the month of October as part of Nakumatt’s corporate contribution to raising further awareness on cancer,” Ramamurthy said, adding, “by deploying our retail technology solutions, we are glad to be building a bridge between social causes and effective fundraising options.”
The retailer will continue providing a convenient platform for crowd sourced donations at the till in all its 54 branches across East Africa.
By raising awareness on cancer, the Faraja and Nakumatt partnership, further, seeks to boost survival rates as global research confirms that when detected early – localized stage – the five-year survival rate is 98 per cent for breast cancer victims.
Regrettably due to low awareness, over 30 percent of women are routinely diagnosed with breast cancer only after it has spread beyond the localized stage.
“At Nakumatt, we shall also be actively facilitating access to information through our in store platforms as we seek to encourage proactive cancer management and prevention in conjunction with Faraja Cancer Trust,” Thiagarajan said.
According to a report by the International Journal of Cancer, disparities predominantly arise from inequities in work, wealth, income, education, housing and overall standard of living, as well as social barriers to high-quality cancer prevention, early detection and treatment services.