The B Team is a not-for-profit initiative formed by a global group of business leaders to catalyse a better way of doing business, for the wellbeing of people and the planet.
Others to join the team will include Marc Benioff, Chairman and CEO of Salesforce, Sharan Burrow, General Secretary of the International Trade Union Confederation.
Marc Benioff will work with Sir Richard Branson, Founder of the Virgin Group, Arianna Huffington, Co-Founder, President & Editor-in-Chief, The Huffington Post, Guilherme Leal, Co-Founder of Natura and Blake Mycoskie, Founder of TOMS Shoes, on The B Team’s 100 percent Human at Work Initiative to make work a place where people can thrive and realise their full potential by improving employee wellbeing, increasing diversity, and ensuring equality and fair pay.
“I’m thrilled to join a group of leaders who are committed to making business a force for positive change,” said Marc Benioff, Chairman and CEO, Salesforce. “Every company must serve the interests of all stakeholders—not just shareholders, but also their customers, employees, communities and the environment. We have an obligation to make the world a better place for generations to come.”
Sharan Burrow, who represents 176 million workers in 162 countries and territories, will join the team alongside Bob Collymore, who leads Kenya’s largest company and leading mobile network operator.
Burrow and Collymore will collaborate with all of The B Team Leaders on a new initiative to galvanise business action to meet the Global Goals for Sustainable Development by 2030.
Burrow and Collymore will also work with Mo Ibrahim, Founder of Celtel, and Ngozi Okonjo-Iweala, former Minister of the Economy and Finance of Nigeria, to lead The B Team’s Governance and Transparency Initiative to tackle corruption in business, widely seen as one of the biggest barriers to achieving the Global Goals.
On joining The B Team, Burrow said: “We urgently need to transition our economy, but this time, it needs to be a just transition, one that creates jobs in the places where employment is most needed and supports vulnerable workers and communities. The B Team can help accelerate transformation, with companies leading by example, using their voice, and collaborating with each other. Business, unions and civil society must work together to create a better life for workers and a safer world for all.”
Collymore further commented: “We all have a role to play in levelling the playing field for the next generation of entrepreneurs, in rooting out corruption and ensuring companies respect the boundaries set by nature. As business leaders, we can build a sustainable future where no one is left behind. I’m delighted to work alongside this committed group to make it happen.”