Facebook has shared new statistics that reveal 2.2 million Kenyans use Facebook every day and 4.5 million each month with 95 percent of the users accessing the social network on mobile devices. According to the September 2015 statistics, Nigeria has 7.1 million daily users with 7.3 South Africans accessing Facebook daily, mainly via the mobile phones.
Facebook recently announced active user population in Africa had grown 20 percent to 120 million in June 2015 from 100 million in September 2014. More than 80% of these people access Facebook from their mobile phones.
“Mobile is not a trend. It’s the fastest adoption of disruptive technology in history of communication. It’s also an incredibly personal device regardless of where a person lives or how they connect, and businesses need to reach people where they are, not where they were, in an authentic, personal and relevant way. I look forward to spending time with businesses across Africa to understand how we can work together,” said the newly appointed Facebook Head of Africa, Nunu Ntshingila, .
Facebook recently opened its first office in Africa to further the company’s commitment to help businesses connect with people and grow locally and regionally. The new office is the next step in furthering Facebook’s investment in Africa and its people. The team in Africa will focus initially on Kenya (East Africa), Nigeria (West Africa), and South Africa (Southern Africa).
“At Facebook, we have a saying that we’re only 1% done, and this couldn’t be truer for Facebook in Africa. I’m only beginning this journey, and I’m already incredibly inspired by the power of connection – from the smallest moments to fostering global conversations. Everyone on Facebook has a story, and I can’t wait to hear the stories from Kenya and Nigeria firsthand,” adds Ntshingila.