Commerce and Tourism Principal Secretary Ibrahim Mohammed is leading a team of industry players in the aggressive campaigns being part of the strategy to spur the sector.
Together with the ASTA, Kenya is undertaking a series of meetings with the travel agents in the US who are selling tours to Kenya.
The US is the second best tourist source market after United Kingdom.
Mohammed said that among the areas of partnership include showcasing Kenya at the annual ASTA Global Convention.
ASTA Global Convention is a leading travel conference held annually in different countries.
“The ASTA Global Convention provides a good opportunity for travel agents to market tourist attractions in their countries to the American market and other travel agents from different parts of the world who will be present at the convention,” he added.
He said Kenya is also bidding to host the Convention in 2017.
The PS also pointed out that the convention provides an ideal opportunity to leverage the positive profile the country has enjoyed since the visit of US President Barack Obama.
“Our marketing campaigns are riding on the top of mind awareness of the destination after Obama’s visit, “added the PS.