The deal will see KQ offices in key destinations used as one-stop shops where tourists can book tickets, learn more about Kenya and seek guidance on visa application procedures.
The partnership will also see the two organisations use their networks to increase the number of passengers jetting into the country with a focus on emerging markets.
KTB Managing Director Muriithi Ndegwa says the key markets covered in the deal include Nigeria, China, Uganda and France.
Under the deal, KQ and KTB will jointly conduct industry outreach activities targeting travel agents and integrate their marketing campaigns through co- branding and promote KQ holidays, a unique travel package offered by the airline.
The move comes as the tourism sector is making a comeback, as Ndegwa says, the sector is showing some revival as some hotels that were closed in Mombasa have been reopened.
“We are seeing a turn around, but we are still facing challenges and the industry is not yet back on its feet, however things are looking bright for the sector,” he added.
On his part KQ chief executive Mbuvi Ngunze says partnering with KTB enables the airline leverage on KTB’s global marketing platform to increase the number of tourists flying the airline to and from Kenya.
“This partnership also covers markets that are important to KQ and will therefore strengthen our play in those markets,” Ngunze said.