NAIROBI, Kenya, Sep 1 – The Capital FM website has been ranked the best digital publication brand on Twitter with the highest mentions, a new report from iStats indicates.
According to the report, the number of conversations generated by the Capital FM website is double that of its closest rival.
Combining both radio and website, Capital FM Kenya has been named among the top 10 most visible brands on Twitter.
Others in the top 10 are NTV, Citizen TV, Nation FM and KTN, K24 Television, Daily Nation, Safaricom and Airtel.
The report measures brand conversation with the aim of outlining the most talked about brands on Twitter in Kenya.
“Traditional media (radio, TV and print) dominate brand mentions, having over 80 percent of all tweets, the only two non media brands that make the top ten are Telcos – Safaricom and Airtel,” the report stated.
Banks and telcos take over 70 percent of mentions for the other brands and categories, mostly owing to service requests.
In the banking sector Kenya Commercial Bank took the lead with Equity Bank coming second, while in the insurance sector UAP leads the pack.
In retail, Nakumatt Supermarkets leads getting twice as many mentions as closest competitor, Tuskys while Samsung dominates in phone companies segment.
Durex tops consumer goods mentions by a wide margin and gets the highest percentage of positive content of all brands sampled.
The energy sector recorded the most negative posts collected on Twitter with about 66 percent of posts collected in this category being negative with very high negative tone scored for the negative posts. Telcos come in second followed by banks.
On alcohol brands, Tusker leads the pack, followed by Carlsberg – which has seen lots of activity as a result of Capital FM’s event – The Koroga Festival.
Heineken comes in third, Smirnoff fourth, Jameson fifth and Tuskerlite comes in sixth position.
According to the report, brands get most mentions between 9am and 10am and between 7pm and 10pm.
The data in the report is based on an eight week period between June 30 and August 25, 2015.
The report compiled data based on 1.13 million tweets spanning across 95 brands that include media, banking, energy , fast moving consumer goods, motoring, insurance , retail service, telcos and tech companies.
iStats is a social media monitoring solution that tracks activities of Kenyan brands on Twitter.