Building on the success of last year’s award-winning Ascend P7, the new Huawei P8 is the culmination of the P series rich heritage of style and functionality, and is once again redefining the smartphone market with easy-to-use features that amaze and inspire consumers.
EISA praised Huawei for delivering improved camera performance and high-end craftsmanship that gives this affordable device a truly sophisticated appearance.
The low-light camera performance allows consumers to be more creative using the best light painting facility available on a smartphone and amazing crisp high contrast shots.
The P8 also features a compact and powerful dual-antenna design plus rapid switching technology allows the phone to intelligently recognize the best mode reduces dropped calls and maintains a stronger signal.
“We are proud to be presented with this award for the third year in a row. We are committed to challenging the industry and revolutionizing how a smart phone is used,” said Glory Zhang, Chief Marketing Officer, Consumer Business Group (BG).
In August 2014, Huawei Ascend P7 was named ‘European Consumer Smartphone 2014-2015’ and was praised for its ‘beautiful glass finish’, ‘attractive price’ and its 8-million-pixel front-facing camera and rear 13-million-pixel sensor with flash and supporting apps.
Huawei Ascend P7 is now on sale in over 100 countries and has shipped more than 7 million units since it was launched. In 2013, Huawei had been awarded the ‘European Consumer Smartphone 2013 – 2014’ for the ultra slim 6.18mm Ascend P6.