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Airtel-Kenya's CEOAdil-El-Youssefi HR Director Irene Kitinya and Marketing Director Levi Nyakundi


Airtel unveils new innovative digital content products

Airtel-Kenya's CEOAdil-El-Youssefi HR Director Irene Kitinya and Marketing Director Levi Nyakundi

Airtel-Kenya’s CEOAdil-El-Youssefi HR Director Irene Kitinya and Marketing Director Levi Nyakundi

Airtel has today announced the launch of two new innovative digital products. The Airtel Jam Sessions, a music show and Airtel Future Shapers a written feature on innovative young Kenyans in a move aimed at providing great local multimedia content online for consumers as well as in support of people doing great work in the arts, culture and technology.

Airtel Jam Sessions is an intimately shot show that invites awesome upcoming stars to jam and talk about their hustle. The company has worked with Amos and Josh, Kiu, S.O.C and Dandora Music amongst other artists on this project and will continuously develop more content and opportunities to showcase budding and exciting young talent.

Airtel Future Shapers is a set of written photojournalistic features that profiles young, fresh and ambitious trendsetters in technology, the arts and culture. Covering young and dynamic talent such as Top 40 under 40s youngest awardee Esther Kinuthia and fashion trendsetters such as Sylvia Njoki and many more on their work and lessons that they share for those wishing to join their path.

The content will be held on the company’s blog- Airtel Hadithi as a central portal, where the company will share entertainment content, exciting ideas and stories on innovative people and out of the box concepts. Hadithi by Airtel aims to bring alive the Airtel spirit that is all about recognizing the great moments in society.

In addition to this, the company is open to receiving content proposals that they can invest in going forward and proposals and rate cards may be sent to

Speaking at the launched event held at Kifaru Gardens Nairobi, Airtel Kenya CEO Adil El Youssefi noted that the company is passionate about content marketing that enables it to attract and retain customers by consistently creating relevant and valuable content with the intention of changing or enhancing consumer behavior.

“We are interested in working with quality content producers as we continue to engage and service our customers. We are therefore committed to promote local content that will help us empower people in the community by providing them with the right tools and platforms for them to succeed in achieving their potential,” said Adil.

Airtel Kenya has in the past promoted initiatives that give young Kenyans a platform to showcase the wealth of talent, empowering them and creating positive impact in the community. Last year, Airtel partnered with one of France’s most popular music channel, TRACE Urban, as the official partner of Africa’s first mobile song competition- “Airtel TRACE Music Stars” in a bid to unlock Africa’s musical talent. Airtel TRACE Music Star became the biggest talent competition to ever take place in Kenya and Africa. Benjamin Webi was crowned Kenya’s winner of the 3-months music competition.

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