NAIROBI, Kenya, Jul 15 – Airtel Kenya has partnered with Pan Africa Life Assurance Limited and MicroEnsure to launch a free insurance product which will offer Airtel customers in Kenya life, accident and hospitalisation insurance with increasing benefits based on their monthly airtime usage.
Airtel Kenya CEO Adil El Youssefi says the product dubbed Airtel Insurance is open to all Kenyan residents of 18 to 65 years of age.
To register for the product, Airtel customers will be required to simply dial *336# from their mobile phones.
“Contribution is automatically calculated on your consumption. Just use Airtel as you used to and maybe just use more so that your cover increases and once you reach 250 consumption we will send you an SMS saying congratulations you have reached the first level,” Youssefi said during the launch on Wednesday.
Airtel Insurance becomes active on the first day of the month following registration and is based on the amount of airtime recharged the previous month, with a minimum monthly usage of Sh250.
Airtel customers will qualify for this insurance by using as low as Sh250 airtime each month, with the opportunity to gain incremental insurance benefits with increased monthly airtime usage.
“The product is truly free; no airtime will be deducted from a customer’s balance for the insurance cover making the product work like a loyalty reward from Airtel,” the CEO said.
A monthly usage of Sh250, Airtel insurance gives the customer Sh1,000 hospitalisation and Sh10,000 life and accident insurance while a Sh1,000 usage will attract Sh5,000 hospitalisation and Sh100, 000 life and accident insurance.
Finally, a Sh2,500 usage or above will attract Sh10,000 hospitalisation and Sh250,000 life and accident insurance.
Youssefi said that the cover is designed to make affordable insurance available to majority of Kenyans especially the middle and low income earners who may not already have insurance policies.
“We are delighted to collaborate with Pan Africa Life and MicroEnsure – two very reputable insurance providers to package this innovative product which guarantees our customers quality, affordable and accessible insurance services. This service would help make insurance available and accessible to a vast portion of the uninsured population in Kenyan,” he added.
“This partnership is not new, yet it goes beyond borders. Our business associates Sanlam, which is a global financial services provider and second largest Africa, has established partnerships with both Airtel and MicroEnsure in offering financial solutions,” Mugo Kibati, the group CEO of Pan Africa Insurance Holdings explained.