Huawei announced its latest smart phone in Eastern and Southern Africa, the P8, in a glitzy event at the Johannesburg Country Club in South Africa last Thursday. Building on the aesthetic and functional strengths of the P7, Huawei Consumer Business Group went to great lengths to emphasize the P8’s creative superiority, design intuitiveness and a host of additional specs that places the Huawei smartphone at the top end of android devices.
Charlene Munillal, General Manager, Huawei Consumer Business Group SA, said the aluminum unibody, 5.2 inch screen smart phone will be available in all Eastern and Southern Africa countries by end of July, adding that the P8 aims to be the most user-friendly smart phone for consumers globally.
“Huawei seamlessly combines the best elements of style and durability in this device, delivering a revolutionary and premium user experience. The device symbolizes our continous commitment to provide customers with access to premium quality products,” said Munillal.
The Chinese manufacturer demonstrated its drive to inject creativity and innovation in the brand by announcing the appointment of musician JSomething of the Mi Casa group, as Huawei’s SA Creative Director at the launch.
The sleek P8 double antenna is designed to capture and hold weak network connections making the device twice unlikely to drop calls. Powered by Android Lollipop 5.0, the P8 packs an intuitive and flawless way of viewing and responding to messages on lock-screen. In addition, the P8 has a 8-core 64bit and is available in 16GB or 64GB onboard memory accompanied by 3GB RAM.
Huawei’s Yudi Rambaran, Product and Marketing Director, highlighted P8 ‘Director mode’ which allows users to shoot videos on the 13MP four-color RGBW camera from multiple angles, then combine footage from secondary cameras.
According to Cameron Perumal, Director of Retail and Open Market East and Southern Africa, Huawei is focusing on developing long-term partnerships in the Eastern African region and providing quality products.
“We want to make our devices accessible to consumers before they purchase through things like experience kiosks and live unit stands. Consumers that have used our products love the brand and that’s what we want people to experience especially in Kenya where influence among social circles is strong,” said Perumal.
The Huawei comes in two distinct colors, Mystic Champagne and Titanium Grey, and will sell at a recommended retail price of $680.