, NAIROBI, Kenya, Jul 16 – Three tour operators have won the bid to move visitors who will be attending the Global Entrepreneurship Summit (GES) around in a decision aimed at marketing Kenya’s tourism destinations.
Speaking to Capital FM Business, Kenya Association of Tour Operators Chief Executive Fred Kaigua said after a competitive bidding Vintage Africa, Abercrombie and Kent as well as Safari Trails will be on the GES 2015 website, to offer tourism packages for the GES participants.
The operators are expected to offer tourism packages prior to the event and after the event.
The government through the website, www.ges2015.org has urged the participants to either come a week earlier, or stay a week later so as to experience Kenya’s culture, diversity and wildlife among others.
“We are expecting to sell the Maasai Mara reserve, renown for the annual wildebeest migration, Diani and Watamu beaches that were voted best in Africa by CNN Traveller. The visit is a huge opportunity for Kenya,” Kaigua said.
It is estimated that there will be 1,500 investors from across the globe attending the GES Summit.
“We are hoping to convert them into regular tourists, I am sure when they visit these places, they will sell our destination all over the world,” Kaigua added.
Kenya Tourism Board Managing Director Muriithi Ndegwa says United States President Barrack Obama’s visit is a huge endorsement towards our destination.
He says other events after the GES summit will put the country on a tourism high.
“We are certain that these events and others lined up within the year which includes among others: The World Public Relations Conference, Africa Travel Association, Africa First Ladies Conference on Cancer and World Trade Organisation Conference will help protect our brand equity in positive light,” he said.
Ndegwa was speaking during the launch of the 5th Edition of the Magical Kenya Travel Expo to be held on the 15th and 17th October 2015 in Diani, Kwale County bringing together travel agents, tour operators, hoteliers and trade media from Kenya Tourism source markets around the world.
This is the first time the expo is held out of Nairobi, as Ndegwa explains that the move is to reinforce Mombasa as a key destination.
“We expect about 174 hosted buyers representing over 35 countries from Kenya’s key source markets in Europe, Asia, USA, Africa and the Middle East. The expo is one of the channels we are using to reclaim our rightful position as a tourist destination of choice,” he added.
The 2015 Global Entrepreneurship Summit will be held in Nairobi on July 25 – 26.
It will be the sixth annual gathering of entrepreneurs at all stages of business development, business leaders, mentors, and high-level government officials.
President Barack Obama elevated entrepreneurship to the forefront of the United States’ engagement agenda during a historic speech in Cairo in 2009.
Since 2010, when the US hosted the first Summit in Washington, DC, GES has expanded to a global event, subsequently hosted by the governments of Turkey, the United Arab Emirates, Malaysia, and Morocco.