, NAIROBI, Kenya, Jun 24 – CMC Motors Group Limited has moved to enhance its regional marketing and business development activities, with the launch of four new Suzuki vehicle models.
CMC Motors Group officially opened the doors to a new purpose built Suzuki Showroom at the firm’s Nairobi headquarters along Lusaka road.
Additionally, the firm introduced four new Suzuki vehicle models.
CMC Motors Group Chief Executive Officer Mark Kass, said the launch is part of a strategic business development plan by the firm geared at meeting East Africa’s diverse motoring needs.
The models, launched by CMC Motors Group Limited, include the new Suzuki SX4 S-Cross, Suzuki Ciaz, Suzuki APV Panel Van and the Suzuki Carry.
Speaking at the launch ceremony, Kass disclosed that CMC Motors Group has invested heavily to rejuvenate the Suzuki brand in Kenya.
As part of the firm’s investment program, the firm has invested in People, infrastructure and facilities to showcase the new and current range of Suzuki vehicles while enhancing its customer service capacity through technical training and spare parts inventories.
Flanked by the Suzuki Motor Corporation General Manager for Middle East and Africa Automobile Marketing Group, General Manager Koichi Suzuki, and Maruti Suzuki, General Manager, International Marketing Division Kass confirmed that CMC Motors Group has embarked on a regional marketing effort to highlight the exciting, new generation Suzuki vehicle models.
“At CMC Motors Group, we want to create innovative financing and leasing schemes to put more people in new cars that offer improved safety, technology and reliability,’’ Kass explained.