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Verdier-Wadine has valuable lessons for people hoping to establish themselves in their careers/CFM

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Meet Estelle Verdier-Wadine, co-founder and EA boss of Jovago

With a smart business model and the backing of sponsors who include MTN and Millicom, Jovago was able to mitigate its challenges. “We have such an excellent team in the region, all who have helped us grow the business,” she says.

The company has over 60 employees in East Africa and over 300 worldwide.

The future at Jovago is bright. “We hope to expand our reach to more countries, move it beyond an African innovation and service to one that serves people everywhere,” says the managing director.

Verdier-Wadine has valuable lessons for people hoping to establish themselves in their careers. “My first advice to people, especially in Kenya is that, stop looking for opportunities elsewhere. All the opportunities you need are here. The whole world is coming into Africa, especially to Kenya because of the kind of opportunities that are here,” she says.

Further, she explains that with a well thought out and thoroughly researched business idea; you cannot go wrong in Kenya.

“Just go ahead and do it. Stop giving excuses,” says the mother of a one year old daughter who during her free time loves to read autobiographies, French literature and travelling to Lamu.

As the interview comes to an end, I ask her if she is interested in ever becoming a Kenyan citizen, she laughs then says, “I do not know. But I will not lie, I have thought about it for some time.”

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