Connect with us

Hi, what are you looking for?

Capital Business
Capital Business


IBM, Facebook team up on analytics, advertising

IBM z13

IBM and Facebook announced Wednesday they would collaborate with marketers to develop better online advertising targeted to specific customers.

The companies said in a statement they would work together on data analytics for “tailored marketing capabilities that reach the right people at the right time.”

The statement said IBM will use “deep analytics,” on top of Facebook’s anonymized and aggregate audience data, to give marketers a clearer picture of their target audiences.

For example, a retailer can use Facebook data to find people interested in running in order to offer them deals on apparel and other gear for the sport.

“All of this means better ads for people,” the statement said.

Facebook also becomes the first company to join the new IBM Commerce ThinkLab, a research group that works with marketers.

“Our partnership with IBM will help top brands achieve personalization at scale by using IBM’s marketing cloud to find and engage their target audiences on Facebook, as well as solve their vexing challenges by consulting with IBM Commerce ThinkLab,” said Blake Chandlee, vice president of partnerships for Facebook.

“We will also be working closely with IBM Commerce ThinkLab to help deliver people-based marketing that’s optimized to achieve each brand’s business goals.”

Advertisement. Scroll to continue reading.
Click to comment

More on Capital Business

Executive Lifestyle

NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight...

Ask Kirubi

NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any...

Ask Kirubi

NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead...

Ask Kirubi

It is without a doubt that the COVID-19 pandemic has caught the whole world by surprise. Although its full impact is yet to be...


NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March...


NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety...


NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of...


NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the...