, “I don’t think men realise just how much of a woman’s identity is tied to her hair. I’m not proposing that we adopt the Western ideal of beauty, which is why I’m working with Ellen Willen to create a line specific to the African woman, but I am saying let’s be real with ourselves.
“Not all of us have hair healthy enough to rock an afro or a hairline that can withstand the stress of constant braiding. I’m giving women the chance to nurture their hair and the comfort and confidence to go out in public.”
Connie’s wigs and hair extensions retail for between Sh15,000 and Sh45,000 depending on the length. A worthwhile investment, she argues, given the assured quality and shelf-life.
“Think of it as you would a handbag. The better you care for it, the longer it stays. Which is why I also provide specially formulated cleaning, conditioning and styling products as well as wig stands to go with it.
You can’t put it in a plastic bag in your drawer like so many Kenyan women do and expect it to keep its shape. And like your hair, you can’t expect to keep it looking good if you’re using products you hairdresser pulls out from under the sink, whose composition you don’t know and which could very well be a cocktail of harsh chemicals.”
The crux of her argument: human hair wigs and extensions – like money – can be looked upon as good or evil but it rarely is that simple.
And for those like Connie’s mom who ultimately felt hair designed for Caucasian women clashed with her identity, well, there’s always the option of turbans at the Institut Sante et Beaute Capillaire.
You can reach Connie on +254 (0) 705 699 411.