This is the first time Kenya will be participating in the three-day fair from April 15 to 17.
WTM Africa is a key exhibition for the African travel industry offering an opportunity for Kenya to network, showcase what it has to offer and reassure the market.
“The destination has faced some challenges recently and we have to rebuild confidence. This is the first time we will be participating at the WTM Africa and we believe it is a good platform to reassure the African markets,” KTB Managing Director Muriithi Ndegwa explained.
Ndegwa says the exhibition will also be a forum to reassure the market that Kenya is still open for business.
He says Kenya is stepping up efforts to market the destination by participating in key exhibitions, familiarisation tours with trade and media from key source markets.
“We will be in Cape Town to let the world know that Kenya is open for business and position the country as the ultimate holiday destination. Kenya remains a preferred destination to many in spite of the recent challenges and there is need to maximize on suitable platforms like this one to showcase Kenya,” Ndegwa said.
During the exhibition, KTB will launch a sales incentive campaign in which the Kenya’s tourism private sector will extend special offers to South Africa tour operators with a view of increasing sales to Kenya.
WTM Africa will precede the popular Indaba exhibition to be held in Durban, South Africa in May.
During the two exhibitions KTB will have an opportunity to meet with the South African and international media at the two events.
WTM Africa and Indaba are some of the largest tourism marketing events in Africa and are trade events that attract well over 1,500 delegates from the travel tourism and related industries.
“South Africa is important to Kenya, as the largest source market in the continent. As KTB we are looking to grow the number of visitors from across the Africa continent levels where affluence are constantly increasing resulting into increased propensity to travel. In this regard, we have stepped up our marketing efforts,” said Ndegwa.