, NAIROBI, Kenya, Apr 7 – Kenyan low-cost airline Jambojet has flown 492,000 passengers since it was launched in April last year and is banking on new routes to grow passenger numbers in the domestic market.
According to Jambojet CEO Willem Hondius, the airline, which marked its first year in operation on April 1, recorded satisfactory results.
“Jambojet now has 30 percent market share of the domestic market,” said Hondius.
He added that the launch of Jambojet had triggered demand for air travel especially among first time flyers. “About thirty five per cent of our passengers were flying for the very first time. This shows strong market demand for low cost air travel in Kenya,” added Hondius.
Jambojet is a wholly owned subsidiary of national carrier Kenya Airways.
The airline launched new routes to Lamu, Malindi and Ukunda on March 28. This brings to seven the number of destinations the airline is flying to which also includes Nairobi, Mombasa, Eldoret and Kisumu.
It is focusing on leveraging anticipated rise in demand for affordable air travel by tourists and investors as the devolved system of government opens up new opportunities for economic growth.
Jambojet has been operating a fleet of three Boeing 737-300 aircraft but recently added a Bombardier Q400 aircraft it has chartered from DAC Aviation to service the newly-opened routes.
The airline operates twenty-nine flights every week out of Nairobi to Mombasa and flies thirteen times a week to Kisumu and Eldoret. It is flying daily to Lamu, Malindi and Ukunda.
To ensure it keeps fares low, Jambojet relies heavily on its online bookings through its Jambojet.com portal to drive ticket sales.
Hondius says that the web portal accounts for 53 per cent of the airline’s ticket sales.