NAIROBI, Kenya, Mar 31 – Keroche Breweries has officially opened its new Sh5.5 billion plant that with which it hopes to grow its market share to 20 percent from the current three percent.
The new one million hectoliter brew house has the capacity of 600, 000 beer bottles per day and it can produce 30 different brands.
“The facility being commissioned today will guarantee that the promise to grow and be present everywhere in Kenya and beyond can now be effectively responded to; it will guarantee consistency, “said Keroche Breweries Chief Executive Tabitha Karanja.
She said the brew house will guarantee that the brand Summit can compete here at home regionally and globally.
The brewer has been facing supply strain as volumes failed to meet customer demand with its flagship beers Summit Lager and Summit Malt having on occasion reported stock-outs in some parts of the country.
“In terms of technology, it’s the best in Kenya and in Africa it’s second to none, “she added.
The facility based in Naivasha will create 100 more skilled jobs at the factory and thousands more in the distribution chain.
The brewer whose portfolio also includes wines and vodkas is currently recruiting sales managers as well as brand managers, new distributors to position it countrywide and beyond.
The factory which it started constructing in 2012 will see its annual capacity grow from 10 million litres to 100 million litres and will also enable the brewer to produce new brands.
“Our apology to you is we have taken too long to fulfill this promise, but we are grateful for your patience we had to crawl before we walk, we had to walk before we could run, and you have been our witnesses to these gradual steps, “Karanja concluded.