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But Njoba cautions budding entrepreneurs to avoid burning bridges even when people don’t really get what you are trying to do.

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Following your passion takes sacrifice, but it’s worth it: Muthoni Njoba

Muthoni Njoba cfm

“There were times I used to sit and look at my son and cry and wonder, ‘what I’m I doing with my life?’ But at the core, I knew makeup is what I enjoyed with every part of my soul. I financed my entire business with any money I made I would put it back into the business so a life of luxury was not an option…a product, if it’s the website, if it’s developing social network pages, I only used money for the basics.”

Njoba says her free jobs opened up many opportunities for her than she could imagine pointing out that her passion kept her going even  during those tough times.

“If you are passionate about something, opportunities will come that you can’t even explain. Everything that I lost I regained in double portions, “she says blissfully.

“It’s been five years in the industry. I have done jobs in, Zanzibar, Juba, Dubai, former chairlady of the Nigeria Stock Exchange, during her 50th birthday. It has opened up opportunities for me to travel,” She adds.

She urges budding entrepreneurs to always be confident in themselves and their ideas and cautions budding entrepreneurs to avoid burning bridges even when people don’t really get what you are trying to do.

“Be confident in yourself because if you are not, you make partnerships that are not right and for the wrong reasons, I have burnt my fingers many times through partnerships and I believe it was lack of confidence, but I should have just seen it from the beginning.”

“I was 25 by the time I started my business, angry at the world because very few people understood what it is I was trying to do. I burnt a few bridges here and there and the networking is ruined when you burn bridges,” she advises.

And how is the makeup industry in Kenya?

“The business is thriving a while ago there were just three makeup artistes and now the industry is flooded. People are now appreciating what the industry has to offer; locally and internationally, there is great opportunity in the industry.”

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