, 4. Loyalty is Not a Word You Throw Around
After almost a decade working for this great man, I decided to move on and put into practice what I had learned. It was the hardest thing to do and I ended up leaving a big part of my heart at Capital FM. These are the people I spent most of my time with and eventually they had become my family. Nevertheless, it was time. I had tried quitting many times before but would always change my mind the last minute because of one thing – loyalty. I had been treated well and the company had made huge sacrifices for me even when I didn’t feel I was worth it. What I learned from Dr. Kirubi is a lesson that every leader should take very seriously. Loyalty is proactive. You offer loyalty first before demanding for it. I remember one day out of the blue CK interrupted a Digital Media Department meeting and said, “It would make me sad if even one of you turned out to be a failure in future. I will do everything in my power to empower you, be it in your work here at the company or even in your personal business.” He then paused and added “Anyone who works for me is my friend and family and I am loyal to them regardless of what role they play in the company.” In the years I have worked for him, CK has always shown loyalty to his employees especially in their time of need. Even now after leaving Capital FM he is still loyal to me and it is the one reason why I will always answer his call and be ready to show my goodwill.
5. Every Member is Important
Every year in his companies, CK always gives what has come to be known as the chairman’s speech. It’s a special event for everyone who works for him because it is the occasion where he declares his stand. It has become a tradition that I strongly believe has played a vital role in his success. One that would recommend for every company. During this speech, he reminds all his employees [whom he prefers to call team mates] of the vision of the company and the state of the business. He always assures his people that regardless of the state of the economy or business, he will do everything in his power to protect everyone’s job.
In one of his speeches which I came to regard as my best he said “I feel rich and wealthy not because of the money we have made but by the fact that through you I have played a major role in bringing up all these families. That is the reason why I look forward to every new day”. He will always finish his speeches by mentioning every person by name (regardless of their position in the company) and telling the rest why this person is important to the business. This however is just a small part of what he really does on a daily basis. CK will always make impromptu visits to his companies and randomly pick on any employee with an aim to motivate them. He is one of the most powerful motivators I know and it is because of one small detail. Every member of the team regardless of their role is just as important as the next. His actions speak louder than his words.
6. First Get the Numbers. The Money Will Come.
CK says the difference between the current crop of young people and the young people of yesterday is patience. We want to invest very little but have big returns and in a shorter than normal timeframe. When we first started developing the digital arm of Capital FM his first directive was for us to build numbers before we started selling our product. At the time we thought it was a risky move to spend three years just building and testing the platform while we looked for a strong audience base. It just didn’t make sense at the time because it meant putting money in and not expecting any returns for a long time. Four years later, we were probably the only digital media outfit making money from the internet in the region. You see, many digital media companies don’t get to break even and it is very hard for them to admit. The reason is hidden in the numbers. When you have a big audience to talk to, your return on investment grows automatically. When you have a steady supply of quality content your profitability is extended by virtue of repeat usage and referral. We learnt this hands on. I later came to realize that this is how he approaches all his business ventures -Take time to prepare, test and fine tune your product as you increase your customer base and in the end money will be a by-product of your offering.
7. Your Presence Should Be Felt
When I was working for him I saw how CK carried himself in the presence of individuals who were wealthier and more successful than he was and I learnt one big lesson: You are as important as you feel and people will treat you as important as how you present yourself. Most likely you will never be able to tell if the person CK is talking to is more successful than him. Why? Kirubi walks with his own atmosphere and always owns any gathering he attends. He dresses fashionably and his scent always seems to denote power and influence. He makes sure he is the centre of attention and is eloquent so that his every word is solid and full of confidence. When visiting his businesses he will always put on one of two masks; rebuke or praise – employees usually can’t predict which mask he will walk in with. What this does is it creates this undeniable presence of a man whose every decision will have a heavy impact on everyone’s life. He can call anyone and ask about the progress of a particular project just to show you he never forgets. This keeps employees constantly focused on their deliverables without putting unnecessary pressure on themselves. Asserting his presence ensures CK always has the upper hand in any deal and negotiation.