Connect with us

Hi, what are you looking for?

Gadgets & Apps

Truecaller grew by 570 percent in Kenya in 2014: Truecaller Co-Founder


Nami Zarringhalam, Co-founder and Chief Strategy Officer, Truecaller

Phonebook app, Truecaller, grew by 570 percent in 2014 in Kenya, according to Nami Zarringhalam, Co-founder and Chief Strategy Officer. Kenya’s growth is higher than Sub-Saharan Africa’s average uptake which Zarringalam says grew by 500 percent.

“Truecaller is rapidly expanding in solving a pain point that many smartphone owners encounter. With the increasing amount of unregistered numbers, sales calls, and lack of public information on numbers, Truecaller provides a quick and relevant solution for free,” explains Zarringhalam.

Launched in 2009 in Sweden by Zarringhalam and Alan Mamedi, Truecaller has over 100 million users in the world who use the app to identify contacts within the network and block unwanted calls.

“We expect 2015 to show even more growth. We are very happy with this growth and this is a clear sign of the popularity of Truecaller based on the great value provided to users.”

Zarringhalam talks to Capital Business about building a global business from a simple app.

5 tips on how to build a universally accepted app

  • Don’t be afraid to launch your product globally from the start – The feedback will be immensely valuable
  • Listen to your users feedback and make sure you listen to the market – Don’t assume product market/fit until you’ve gotten enough feedback
  • Even though the product is global make it feel as native and local as possible for the user – Personalize the content
  • Make sure the content and the way you display it feels as native and local as possible for the user – Localize the content & the language
  • Always stay true to the above 4

Seeing that Truecaller is free for use, what is your business model?

Truecaller uses a freemium model, meaning that you are able to purchase premium services in the app. For instance, when you request somebody’s contact information, they receive a text message asking for permission to share their details, which is a premium feature.

What is the plan for Africa?

We see the African countries as a strong growth opportunity given that smartphone penetration rates are rapidly growing throughout the region. We know that startups are a growing trend in Africa, and we’d like to be a part of that and be more involved. Collaborating with network operators, OEM’s and ecosystem owners is important, but we also want to engage with local app developers and the start-up community. And to do so, it’s extremely important for us to have local knowledge about the markets. Something that we’ve been doing that is very successful is to interact with passionate people that both love our brand and have great understanding of the market.

We are constantly searching for passionate people who love Truecaller to join our brand ambassador program.

Advertisement. Scroll to continue reading.
Click to comment

More on Capital Business

Executive Lifestyle

NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight...

Ask Kirubi

NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any...

Ask Kirubi

NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead...

Ask Kirubi

It is without a doubt that the COVID-19 pandemic has caught the whole world by surprise. Although its full impact is yet to be...


NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety...


NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March...


NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of...


NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the...