, NAIROBI, Kenya, Jan 14 – Beverages giant Coca-Cola has launched the ‘Share A Coke’ Campaign in Kenya, as it seeks to drive up sales and personal connection with its consumers.
The ‘Share A Coke’ campaign which will run for four months will see bottles and cans featuring common names and terms of endearment such as ‘friends’ and ‘family’ lining shelves in shops across the country.
Speaking while launching the campaign, Coca-Cola Kenya Country Manager Nick Mruttu said the company has printed over 200 of the most common names among Kenyan teenagers across its full brand Coke portfolio.
Mruttu said the campaign seeks to recruit new consumers as the company aims to have a double digit growth in 2015.
“Share A Coke Campaign gives our customers that special, personal experience and a unique opportunity to connect and share their personalised Coke with the people who matter most to them – in person or virtually. Through this campaign, we will continue spreading the optimism and happiness that our brand stands for,” he said.
The Coke products with the customised names are available in all retail outlets and restaurants all over the country.
On her part, Coca-Cola Kenya Marketing Manager Mona Karingi said the company will also roll out experiential and social media marketing campaigns that will allow consumers to choose the names they want to see printed real time or through online platforms.
Those with special occasions like weddings and anniversaries can have all their entourage toast to a personalised Coca- Cola.
“We will leverage on social media platforms such as Facebook, Twitter or Instagram as well as other interactive advertising platforms for consumers to not only order for customised names for their choice but also share messages photos or videos of their #ShareACokeKE memorable moments,” she said.