According to Communication Authority of Kenya (CAK), Kenya has approximately 20 million internet users. A majority of these visit YouTube to get entertained or to learn something new by watching tutorials.
But what you may not be aware is that you can make money on the side by creating a channel about a topic that you are passionate about, and start recording creative videos for sharing.
According to Google Communications Manager for East and Francophone Africa Dorothy Ooko, here are six basic steps you need to follow to make money on YouTube.
1. Create your own Channel.
Without a channel, you will not have any public presence on YouTube. If you want to upload videos, leave comments, or make playlists, you can create a public YouTube channel on your computer or mobile browser. Your channel can either be personal or a business one depending on your preference.
2. Create great content
This is one of the most important step. Work with content that you are passionate about! That is, an idea that comes from true inspiration or passion is vital for the long-term success of your channel. Be sure your ideas come from a place of genuine interest, and that you create something sustainable. Create consistent and interesting ways to attract viewers by making sure your work gets seen and that the initial viewers subscribe to your channel. Your loyal viewers will come back for more as long as you have interesting and dynamic content. Loyal fans lie at the center of the creator lifecycle, so maintain your ties with them and give them what they subscribed for!
3. Build your subscriber base
As a YouTube creator, you want your viewers to subscribe to your channel and keep coming back to watch the content you’re uploading. Subscribers are your biggest fans and are critical to your success on YouTube. They tend to be responsible for many more views on a new video than non-subscribers, especially right after you upload that video. So how can you get more subscribers? You will want to set up your channel in a way that helps people subscribe and create content that keeps them coming back for more. Take special note of the feedback you get because ultimately, you are creating the content for your subscribers.
4. Optimize your videos
Your videos should be creative, insightful, and spot-on for your YouTube audience. It’s time to ensure they reach the widest audience possible. To help your videos and channel succeed on the platform, you need to optimize them. This means developing an intimate understanding of how audiences discover and engage with your videos, and using all available tools to take advantage of these insights.
5. Monetize your videos
As a YouTube creator who is looking at making money through YouTube, you need to see your channel as an enterprise. You want your video content to appeal not just to your viewers, but also to potential advertisers. Every time you upload a video on your channel, the views creates an opportunity for YouTube to sell adverts. And when an advert runs on your video (and your viewers watch through that ad), YouTube shares part of that revenue with you, the creator. However, for YouTube to post adverts on your channel, you need to give an authorization. This is called monetization. It’s worth noting that for your videos to be eligible for monetization, you must own all the necessary rights to commercially use all visuals and audio elements.
6. Get YouTube to pay you
As your YouTube videos accumulate more views, you may want to apply for an AdSense account to associate with your YouTube account. Successfully linking the two accounts means you’ll be eligible to receive payment from YouTube.