NAIROBI, Kenya Dec 6 – Milk processors have taken their campaign dubbed “dairy has it all” to churches in a bid to woo Kenyans to consume processed dairy products which are considered safe and nutritious, ahead of the Christmas festive season.
Representatives of the processors: Eldoville, Happy Cow, Daima, New KCC, Afya, Brookside, Ilara, Molo, Tuzo, Delamere, Kinagopand Mountain Fresh, under the Kenya Dairy Processors Association (KDPA) distributed their products across several churches in Nairobi and its environs to be given to visitors and serve the hospitality departments.
“This is part of our Corporate Social Responsibility and we decided what better initiative to undertake than by giving our own products to promote uptake of dairy,” said Lucy Karuga, Managing Director, Eldoville.
“We are promoting consumption of safe processed products, not only fresh milk but yoghurt, cheese, ghee, butter, cream just to mention,” she added.
On his part Brookside General Manager Elias Ochola said it’s a well known fact that hawked milk is dangerous to health because of hygiene handling issues.
While receiving the products, Pastor Leo Kinuthia of the International Christian Church (ICC) Nairobi West Branch thanked the association saying that visitors to the church will enjoy the rare treat.
The campaign kicked off in October with the objective of promoting uptake of processed milk and dairy products as a way of encouraging healthy living.
Launching the campaign, KDPA chairman who is also the outgoing New KCC managing Director Kipkirui Lang’at said the association is determined to ensure that the proportion of Kenyans who consume processed dairy products increases.
“It is our belief that at the end of this campaign, more Kenyans will have dairy products as their beverage of choice,” he added.