NAIROBI, Kenya, Nov 6 – Japanese car maker Honda Motors has unveiled new-generation high-end vehicles in the country in a bid to tap into the increasingly expanding new motor vehicle market.
The vehicles include the new generation of Honda Accord 2014 and Honda Ballade 2014, targeted at buyers of the high and middle class.
The new Accord’s distinctiveness is in its look as it is longer and wider and more spacious than its predecessor.
“Despite the complete generational changes, the new Accord is still tightly focused on providing the same long established blend of safety and security and passenger comfort and convenience,” the Managing Director of TransAfrica Motors Honda Ali Zubedi said.
The vehicle is available in three models with a choice of 2.0 and 2.4 litres four-cylinder engines and a muscular 3.5-litre V6 engine.
“The 2.0 and 2.4- litre models feature a five speed automatic gearbox, while an advanced six speed auto box is reserved for the range topping V6.”
The new model consists of a Collision Mitigation Banking System (CMBS) which uses a radar to constantly monitor the distance and speed difference between the Accord and vehicles ahead of it.
“Should the accident become more likely, the system continues with audible and visual warnings as well as tug and release the driver’s seat belt, while at the same time applying light braking,” he explained.
Zubedi said the new generation Ballade has new innovations including reduced internal friction, weight reduction, a variable valve timing system and improvements in fuel consumptions and emissions.
The engine of the Honda Ballade however is similar to that of the outgoing model which is still a 1.5litre four- cylinder unit but “achieving a more improved levels of efficiency the process.”
To refresh its presence in the Kenyan market, last year Honda Motors appointed TransAfrica Motors, a Dubai based industrial conglomerate as its official dealer in the country.
This has led to return of a new era of growth for the company in the Kenyan market that is largely dominated by Toyota and Nissan brands.
Honda motors is early next year expected to unveil the new Honda Mobilio which is already in the South African market.