, NAIROBI, Kenya, Oct 1 – The Kenya Tourism Board has welcomed the softening of the travel advisory by the UK, saying the move will boost tourism recovery efforts, especially ahead of a global travel expo slated for London in November.
The UK lifted all travel warnings on Nairobi through the Foreign & Commonwealth Office (FCO) this week, which also clarified that there were no restrictions on travel by British citizens to popular safari destinations in Kenya.
“This is a welcome and timely move as KTB alongside other players in the industry prepare to attend one of the world’s largest tourism expo in London, the World Tourism Market, in November. The softening of the travel advisory will boost our recovery message,” said KTB Managing Director, Muriithi Ndegwa.
“We hope other governments that issued travel advisories against Kenya earlier in the year will follow suit. Kenya is safe and open for business with the government working tirelessly to address security issues. We look forward to the lifting of restrictions on travel to the Kenyan Coast which was hard hit by the advisories.”
The British Government issued a travel advisory restricting travel to certain areas in Nairobi including low-income areas, and to certain parts of the coastal region. In the latest revision, the FCO eased travel in some areas but continued to advice against all but essential travel to Mombasa, Garissa and Lamu. KTB is optimistic that the UK government will review its Coast advisory soon.
Kenya will be represented by a delegation drawn from KTB, the ministry and private sector at the World Travel Market (WTM) on November 3-6, 2014. The international trade fair is seen as key to showcasing what Kenya has to offer and to reassure the market that the country is safe.