Slowly, Jambojet is transforming Kenya’s air travel

September 25, 2014


NAIROBI, Kenya, Sept 25 – There is still need to create more awareness on how the low cost budget airlines operates in terms of costs to ensure Kenyans get to take advantage of the benefits.

Jambojet Chief Executive Officer Williem Hondius says most passengers in the country continue to have the tendency of making their bookings late even when there are options of doing so early to take advantage of low fares.

Hondius however says the same trend has also been experienced in other countries but improved gradually to passengers getting used to plan all their travels early.

“I have been working in the airline industry for about 30 years and I have not seen something like this before. People book so terribly late and what we try to explain is that if you book early then you will pick up that low fare. But if you wait until the last couple of days then those low fares may not be there,” Hondius explains.

“The other day I asked somebody, ‘why don’t you book a flight for December holidays now.’ And he said, no, in December I might be dead.”

Jambojet, a subsidiary of Kenya Airways kicked off its domestic operations in April this year with one way ticket going for as low as Sh2,950.

Hondius was speaking on Thursday while unveiling the winning team for the recent social media campaign dubbed #OccupyJambojet.

The digital campaign saw a captain mobilise 99 people to #OccupyJambojet for a one day all-expenses paid trip to Mombasa which will take place on Saturday September 27.

James Quest, a professional photographer for the last three years, emerged the winning captain having been the first to mobilise the 99 people.

“Since our launch in April we have seen our passenger numbers growing on average 45,000 per month. With this campaign we foresee further growth,” the CEO said.

Last month, Jambojet introduced a tool in their website in a bid to make it easier for customers to find the lowest fares available.

The Low-fare finder makes it possible for travelers to see days of the month that have the best rates.


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