The application features a self service module that allows faster resolution of customer queries including a live chat support, one touch dialling and fully integrated mobile payment options.
Available for Apple, Android and Windows Phones, the initiative stems from a client survey that discovered a majority of AccessKenya clients were heavy users of digital mobile platforms.
“We are seeing an enhanced adoption of mobile technologies in the conduct of business including payments and interaction by our clients. It is only natural therefore, that we develop a presence on the mobile platform as we endeavour to meet the engagement needs of our clients,” AccessKenya Group Deputy Chief Executive Kris Senanu said.
The application is a value added service proposition aimed at the firm’s 8,000 plus corporate clients and is part of company’s business acceleration strategy announced in February this year.
Research by McKinsey, indicates that in addition to laptops and Virtual Private Networks, smartphones and tablets are giving executives new levels of mobile connectivity and interactivity, thus supporting their use for work with an estimated 80 percent of smartphones being used for business engagements.
Through the application, AccessKenya seeks to consolidate in one platform its customer services portfolio that includes account management, a contact centre and live support among other useful links.
The firm is already in expansion of its fibre and wireless connectivity network across the country with an aim of covering over 35 counties by the end of the year.
The firm also announced plans to venture into Uganda by the close of 2014.