The campaign is part of the Sh200 million tourism recovery plans authorized by President Uhuru Kenyatta amidst travel advisories from key markets among them the United States, United Kingdom, Australia and France.
The campaign is part of the global online reputation management drive where the Board will push negative press past the second page in search engines and replace them with positive press for six months run by a UK based firm National Reviews.
The campaign is themed #WhyILoveKenya with KTB rallying tourists, celebrities, corporate bodies, public and the private sector and friends of tourism sector to tell the world about the uniqueness of the country and how tourism business activities are ongoing despite the travel advisories.
KTB will also be engaging the audience to send good will messages accompanied with images of tourism sites through the social media platform.
“I appeal to Kenyans to rally together and use the hashtag #WhyILoveKenya to spread the word that Kenya is the country to visit and get tourism flourishing,” said KTB Managing Director, Muriithi Ndegwa.
Ndegwa said it was re-assuring to note that despite the travel advisories, tourists have demonstrated their love and confidence with Kenya and are continuing with their holidays in the country.
“I am happy to note that the beginning of the new 8th Wonder of the World that is the annual wildebeest migration in Maasai Mara Game Reserve will trigger more bookings as a result of expected increase of tourists to the country,” said Ndegwa.
He said besides other strategies employed to re-assure tourists of Kenya’s safety, the online media strategy will widen the scope.
In a move to bring recovery to the sector the government reduced national park fees from $90 to 80 for regional and international tourists and from Sh1,200 to Sh1000 for domestic tourists.
The government also reduced landing charges for both local and international flights by 40 percent and 10 percent respectively which will see flights increase into Moi International Airport and Malindi Airport.