Connect with us

Hi, what are you looking for?


Facebook still reigns among US teens

Facebook still reigns among US teens/AFP

Facebook still reigns among US teens/AFP

WASHINGTON, June 24- Don’t write off teens and Facebook just yet.

A report released by Forrester Research on Tuesday showed the world’s biggest social network is still by far the most popular among US teens despite the rise of new apps and services like Snapchat and Tumblr.

Forrester’s report was based on a survey of 4,517 US respondents between the ages of 12 and 17

“The results were clear: Facebook remains young users’ favorite social network. More than three quarters of online youth use Facebook — twice as many as use Pinterest or Tumblr or Snapchat, and more than use Instagram and WhatApp combined,” said Forrester analyst Nate Elliott.

“And 28 percent of young users who are on Facebook say they use it ‘all the time,’ a higher percentage than said this about any other social network.”

Forrester began its research after Facebook and a number of analysts suggested that teens were falling out of love with the social network.

“Ever since Facebook CFO (chief financial officer) David Ebersman admitted last October that young teens were visiting the site slightly less frequently, most have accepted as fact that young people are fleeing Facebook en masse,” Elliott said in a blog post.

But he said the study indicate that Facebook’s usage among young people has declined only slightly and that “the huge majority of this audience still uses the site.”

“The bottom line: The sky is not falling. Facebook does not have a problem attracting or retaining teen users,” he said.

Advertisement. Scroll to continue reading.
Click to comment

More on Capital Business

Executive Lifestyle

NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight...

Ask Kirubi

NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any...

Ask Kirubi

NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead...

Ask Kirubi

It is without a doubt that the COVID-19 pandemic has caught the whole world by surprise. Although its full impact is yet to be...


NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety...


NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March...


NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of...


NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the...