Connect with us

Hi, what are you looking for?

Capital Business
Capital Business
Barclays bank fined almost £38m/AFP

Kenya

Barclays survey to gather insights on service excellence

The survey will be activated through various online platforms, gathering information from the public, around their understanding of the word 'Prosper'/FILE

The survey will be activated through various online platforms, gathering information from the public, around their understanding of the word ‘Prosper’/FILE

NAIROBI, Kenya, Apr 15 – In a bid to build on service excellence, Barclays Africa has announced the launch of a Pan-African brand campaign dubbed Prosper that aims to gather insights on the dynamic customer expectations and align the same to the company’s service delivery.

The survey will be activated through various online platforms, gathering information from the public, around their understanding of the word ‘Prosper’.

Speaking during the launch of the campaign, Barclays Bank of Kenya’s Managing Director, Jeremy Awori noted that through the anchor question – ‘what does it mean to prosper’, the organisation will be able to rally the public to share their ultimate life desires and in turn, work towards align them with the business.

“Prosper provides us with a platform to build affinity with our brand while also delivering clear and concise product and service campaigns that will help our business grow while enabling our customers to prosper,” concludes Awori.

The Barclays Africa Prosper campaign will be activated in 11 markets across the continent including Kenya, Botswana, Mozambique, Seychelles, Mauritius, Tanzania, Ghana, Zambia, Uganda, Zimbabwe and later Egypt.

The campaign will encourage people of all ages, culture and gender to share their meaning of the word Prosper through storytelling, pictures and ideas clearly telling how they are able to prosper.

The survey will take place through Facebook – through the Barclays Prosper Community following which the results will be announced in May 2014.

Click to comment
Advertisement

More on Capital Business

Executive Lifestyle

NAIROBI, Kenya, Mar 12 – The country’s super wealthy individuals are increasing their holding of bonds, gold and cash, a new report by Knight...

Ask Kirubi

NAIROBI, Kenya, Mar 9 – Businessman and industrialist Dr. Chris Kirubi has urged members of the public to exercise extreme caution when making any...

Ask Kirubi

NAIROBI, Kenya, Mar 24 – Businessman and industrialist Dr. Chris Kirubi is set to own half of Centum Investment Company PLC, following a go-ahead...

Headlines

NAIROBI, Kenya, Mar 18 – Commercial Banks have been ordered to provide relief to borrowers on their personal loans, with loans eligible from March...

Ask Kirubi

It is without a doubt that the COVID-19 pandemic has caught the whole world by surprise. Although its full impact is yet to be...

Kenya

NAIROBI, Kenya, Jun17 – Kenya’s tea leaves manufacturer Kericho Gold, has been awarded the Superbrands Seal by Superbrands East Africa for their quality variety...

Coronavirus

NAIROBI, Kenya, Apr 13 – As the local telecommunications industry gears up to roll out 5G networks in the country, the Communications Authority of...

Coronavirus

NAIROBI, Kenya, Mar 22 – Airtel Kenya is offering free internet access for students in order to enable continued learning at home in the...