, NAIROBI, Kenya, Apr 15 – In a bid to build on service excellence, Barclays Africa has announced the launch of a Pan-African brand campaign dubbed Prosper that aims to gather insights on the dynamic customer expectations and align the same to the company’s service delivery.
The survey will be activated through various online platforms, gathering information from the public, around their understanding of the word ‘Prosper’.
Speaking during the launch of the campaign, Barclays Bank of Kenya’s Managing Director, Jeremy Awori noted that through the anchor question – ‘what does it mean to prosper’, the organisation will be able to rally the public to share their ultimate life desires and in turn, work towards align them with the business.
“Prosper provides us with a platform to build affinity with our brand while also delivering clear and concise product and service campaigns that will help our business grow while enabling our customers to prosper,” concludes Awori.
The Barclays Africa Prosper campaign will be activated in 11 markets across the continent including Kenya, Botswana, Mozambique, Seychelles, Mauritius, Tanzania, Ghana, Zambia, Uganda, Zimbabwe and later Egypt.
The campaign will encourage people of all ages, culture and gender to share their meaning of the word Prosper through storytelling, pictures and ideas clearly telling how they are able to prosper.
The survey will take place through Facebook – through the Barclays Prosper Community following which the results will be announced in May 2014.