For decades, we have been deeply immersed in the thrill of innovation within our establishing nation. Through innovation, business organisations have changed their picturesque, globally. From the launch of MyGate Services in Kenya to Jumia Online shopping arena, innovation has convinced today’s audience to embrace its sweetness. Innovation is the belief that an organisation breathes in its capability to deliver efficiency and change. On the other hand, belief is most definitely accompanied by digital distribution, evolved from a theoretical concept of creativity, and blended strategically to bring a prototype into the market. I am definitely not talking about NASA or Silicon Valley. The reality is, even the smallest of businesses, from barbershops to popcorn vendors are capable of unleashing the best of ideas to hold on to customers’ imagination.
The secret of innovation
In the entire process of innovation, we have thinkers and doers, those who lead and those who follow. First, there is a challenge, clear goals, a wide-open path to creativity and finally, a passionate problem solving. Then, we have the management structure that cultivates to conditions where a particular organisation leads to prosperity. Both individuals and organisations have cornered the technology, social media, gaming, funding, fashion, media markets and have learnt some vital values along their way. Here are some of the success lessons that you can borrow to caramelise efficiency and change:
1. Influence people and win them
Digital presence and online influence are no less than a challenge. When your product or service has an online presence, you need two distinct channels on the platform – the influencer and the marketer. In today’s limelight, people follow personalities whose opinions they would like to share and trust. Design a platform to allow marketers to post campaigns with parameters like their target market and their budget. You can then invite influencers to your launches and events with the hope they will spread the word about your product or service.
Success lesson – When you develop a product online, put yourself in the user’s shoes. This will enable you evaluate any problems your marketers and influencers might foresee.
2. You better be on twitter
Do you know a 140-character opinion on anything may attract potential followers? When you have a portfolio built on Twitter, various opinions would really matter to your followers. Off course, twitter is a platform where no one gets bored of posting his or her opinions. You could post about the cars you like, the awfulness of your doomed marriage, the joy of creating amazing strategies for your clients and your dreams. Followers are so observant, eager and hungry. When you are an influence, you are like ripe meat to cannibals. It is so easy to build a profile on twitter and grow from there. When followers commence sending their opinions, you will be able make out and weigh your strengths against your weaknesses.
Success lesson – Be persistent. Finding balance isn’t easy because you will receive both positive and negative responses about your product or service. You will get motivated with your own ideas and will be able to perk yourself with a new challenge.
3. Rich kenyan fashion arena
Kenyan aesthetic is phenomenal. The fashion arena is taking on the markets by storm. From trendiest tots to lucrative kids’ fashion, fabrics, cotton prints are kitting out and setting trends. A seven-year old kid knows what colours to wear and which cloth to put on. The market now has both Eurocentric styling mixed with Areocentric colours and fabrics.
However, local textiles are declining due to flooding of cheap Chinese imports. We should not forget that Kenya has beautiful and unique textile designs. Our local designers are no less than celebrities and they too have come from some point of time to where they are today.
Success lesson – Capture a lucrative and growing fashion market with unique blends of local fabrics and colour to uncap innovation and embrace styling.
4. Ladies, live your dream
I am young, bright and creative. I am a Kenyan woman with a good and respectable job. My future looks bright, my friends are impressed, and my family relieved. Sound familiar? However, here you are, unfulfilled, uninspired, and unhappy but you are artistic. All you need is a break to show the world your worth. Ladies who are studying fashion and have an absolute passion for it are real innovators. But every field has its own challenges. Almost everything has to be reinvested back. Many would want to land on this dream job but again it’s not easy. You have to give in your 200 per cent.
Success lesson – Creativity pays and trend-setting design coupled with hard work and marketing is the powerhouse to brand notice.
Lessons for carving your niche
a) Be who you are.
b) Don’t fake passion. Dig yours and it will lead you to your ultimate purpose and goals.
c) To work, you must learn to listen and understand the local culture. Local people know their businesses and their customers better than you do. Be friendly.
d) Don’t hesitate to change the course if your career path is wrong. You are never too old for a brighter start again, but in the right direction.
e) Follow what interests you best and the wealth will follow you.
f) To build a successful business, you don’t have to launch a new product or service from scratch. Try to repurpose an existing product