Frost, who joined British Airways after studying politics at Durham University, has worked in a number of commercial roles over the past five years.
He managed some of the airline’s biggest corporate accounts while based in its New York office.
Returning to the airline’s Waterside headquarters he then served on a variety of commercial project teams responsible for Iberia and British Airways collaboration in Europe, corporate social responsibility and the UK and Ireland regional dealing framework.
In February he started in his new role as the commercial manager for Southern and East Africa, based in Johannesburg.
“With his energy and enthusiasm, Edward will bring new focus and build on our successes in South and East Africa,” says Jamie Cassidy, general manager Africa, Middle East and Asia Pacific.
“This is a dynamic time for British Airways in Southern and East Africa and I’m looking forward to engaging with our customers and expanding our brand across the region,” says Frost.